While hard surface flooring is gaining in popularity, many people still choose the warmth and cushion of carpet for bedrooms, living areas and other areas of the home. Choosing carpet is a very important process. A good choice can result in a beautiful floor that is soft, healthy and durable. Bad choices can result in a floor that looks and feels dirty, harbors dust mites and other allergens, and emits toxic gasses. This article will focus more on wool carpet, since even the best recycled synthetic carpet contains a variety of petroleum products, and other chemicals that many people would not want to be exposed to. Some synthetic carpet is also treated with stain preventative chemicals, which can also add to the load of odors and gasses that seem to go hand in hand with any synthetic carpet installation.
There are many other reasons to choose wool carpet over synthetic carpet. Wool is a renewable resource that comes from shearing sheep in several countries. U.S. carpet manufacturers primarily source their wool from Australia, New Zealand, Greece and other European regions. The wool fiber itself is naturally hydrophobic, meaning it moves and repels moisture. While this might sound unrelated, think for a moment about how most stains occur – a wet substance like mud or wine gets dropped on the floor. With wool carpet, it is usually a simple clean-up by blotting the wet stain with a damp towel to absorb the material that is sitting on the carpet. With a stain on synthetic carpet, the first place people turn is to a cleaning product, which often contains toxic chemicals.
In order to perform more like wool, synthetic carpet is often treated with a stain repellant. Over time, this repellant wears off and the carpet can start to look dingy, and never be able to be restored to looking like new. Wool carpet can look good throughout its life, and is able to be maintained to a higher standard of cleanliness. It seems like most synthetic carpet can perform well for 3-7 years, where wool carpet performs for closer to 20 years (dependent upon use, i.e. residential or commercial). When people are replacing wool, it is typically due to style change rather than an issue with the appearance and performance of the carpet.
Wool carpet is also beneficial for indoor air quality. The wool is naturally fire resistant, absorbs airborne pollutants and does not harbor dust mites or odors. Since the wool fiber is natural, the only synthetic material in wool carpet is usually a latex, polypropylene, or polyethylene backing. Compared to a carpet that is made from 100% synthetics, a wool carpet with synthetic backing is made from closer to 10%-20% chemical components. Fewer chemicals usually equate to less potential for off-gassing.
The main reason to consider using a synthetic carpet would be if initial cost were an overriding factor. While it is true that many wool carpets are available at little or no price premium over mid- to high-grade synthetics, there is still a significant difference if you are looking at prices of leading synthetics. Synthetic carpet can start at prices as low as $1.48/sf, while 100% wool costs $2.79 and up. It is important to remember, however, that this is not necessarily an “apples to apples” comparison. The lowest price wool carpet will most likely outperform the lowest price synthetic carpet, so this cost factor ONLY applies with initial cost and not looking at the cost over the life of the carpet.
Now we’ll focus a bit more on wool carpet. As mentioned, wool comes from a number of different countries. Each region yields wool that is unique, and reflective of the sheep that typically live there. New Zealand and Australian sheep have a reputation for providing more soft and uniform wool. Wool from sheep in Greece typically is a bit more coarse and has variations in color and texture throughout. Irish and British wool is usually somewhere in between these two – it can be more uniform than the Greek, but not generally as soft as the New Zealand/Australian. Since it is a bit off-subject to pinpoint regions and the sheep that graze there, we recommend that you look at all the options. One does not necessarily perform better than the other, but they do look and feel quite a bit different.
Wool carpet is typically treated with Permethrin to guard against damage from insects. Permethrin is a synthetic version of Pyrethrum, a natural insecticide that made from the dried flowers of chrysanthemums. Very small amounts are used, and are not typically a health concern for humans or animals in contact with the carpet.
When looking at carpet style, there are basically two options of pile. The pile is the tuft of wool that you are in contact with. A cut pile looks like tightly packed grass. A quality cut pile should be very dense, since a loose cut pile carpet will not perform well over time. Loop pile is, as you may expect, made up of many loops that are woven together. Many people are familiar with “Berber” style carpet, which is traditionally a medium sized loop in a heathered color palette of tans, browns, and beiges. In general, a loop pile or combination of loop and cut pile in a heathered tone will show less wear over time, due to variation that can hide stains and wear patterns. A dense, high quality cut pile will be very plush and luxurious, but is most appropriate for bedrooms or shoes-off households, as the smooth homogeneous texture will show wear before a style with more variation.
If you are looking for the most sustainable and natural wool carpet, we recommend you take a look at Nature’s Carpet (http://www.naturescarpet.com/) or Earthweave (http://www.earthweave.com/). These two carpet lines are literally 100% natural and biodegradable. They use no synthetic chemicals, dyes, Permethrin, or backing. The face fiber is wool that has been sorted by color. One layer of backing is natural latex, and the second layer of backing is natural jute. These carpets are a good option for people who have sensitivities to chemicals and odors, though should still be tested in the home before installation like any other carpet, as some have allergies to natural latex as well as synthetics.
The next decision to make is what type of carpet pad to choose. This will depend on a number of factors, such as price point, natural vs. synthetic, and whether you have radiant floor heat. In general, wool carpet manufacturers recommend a felted pad underneath their carpet, as it will hold up to wear much longer than a foam pad will. There are several types of synthetic felted pad on the market that are made from recycled carpet fiber, as well as several natural felted wools. The synthetic pad is lower in price, but will contain any additives that were added to the former carpet fiber it is comprised of. If reducing chemicals in your home is your aim, wool is still the best option for pad. If you are looking for the optimal pad for your radiant floor heating system, it pays to assess what is recommended by the carpet manufacturer, so any warranties will not be voided with choice of an improper pad.
Once you have selected your healthy and durable new wool carpet and pad, you will want to keep it looking its best for the long term. Regular vacuuming with a quality vacuum is the best maintenance that you can do. In fact, some carpet manufacturers recommend vacuuming your new wool carpet every day for the first couple weeks to minimize the normal “shedding” that happens over its life. Be careful not to use a vacuum that is too aggressive – some carpet companies will not warranty their carpet if a vacuum is strong enough to whisk away fiber with an over-achieving beater bar. Please refer to information from the manufacturer of your carpet for cleaning details.
The easiest and most important thing that you can do to keep wool carpet clean is to remove dirt and stains quickly and regularly. If muddy paw prints appear on your carpet – simply let them dry and vacuum! Wet stains can be cleaned by blotting up the affected area and cleaning with mild cleaners. Wools of New Zealand has a very handy cleaning guide on their website – http://www.woolsnz.com/en_us/display.asp?sID=2&mID=34. Wool carpet can be professionally cleaned as needed, but it has been our experience that this is needed every 5-10 years to fully rejuvenate the carpet.
Clearly, carpet can be a combination of comfort and sustainability!

Ellie enjoys relaxing on chemical free wool carpet!